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Salesforce Certified Marketing AssociateExam Sample Questions (Q19-Q24):

NEW QUESTION # 19
Cloud Kicks (CK) has a very important new product launch coming up. CK has built an informative email to maximize awareness and interest. Management refused a giveaway as part of the campaign, but not deep discounts.
Which potential option violates CAN-SPAM specifications on subject lines?

  • A. You may have just won a $500 gift card!
  • B. IMPORTANT: Please reply ASAP for the best deal!
  • C. You don't want to miss our newest product

Answer: A

Explanation:
Option C, "You may have just won a $500 gift card!", potentially violates CAN-SPAM specifications on subject lines because it can be considered misleading or deceptive. CAN-SPAM regulations require that subject lines accurately reflect the content of the email. Misleading subject lines that imply the recipient has won a prize when this is not the case can lead to violations of these regulations, potentially resulting in penalties. It's crucial for marketing communications to be transparent and not mislead recipients about the nature of the email content.


NEW QUESTION # 20
GDPR is a comprehensive privacy law that limits the use of subscriber data in which region?

  • A. Eu
  • B. USA
  • C. copyright

Answer: A

Explanation:
The General Data Protection Regulation (GDPR) is a comprehensive privacy law that applies to all individuals within the European Union. It regulates how companies can collect, process, and store personal data, aiming to protect the privacy rights of EU residents. Compliance with GDPR is required when handling data of individuals located within the EU, regardless of where the business is based.
* Scope of GDPR: It applies to any entity processing the personal data of EU residents, imposing strict rules on consent, data usage, and data security.
* Salesforce Documentation Reference: For GDPR compliance details, see Salesforce and GDPR.


NEW QUESTION # 21
The marketing team at Northern Trail Outfitters is launching a reengagement program in an effort to regain some of its lapsed subscribers. They target a part of their lapsed subscriber suppression list and, after the first attempt, the bounce rate is higher than normal.
What is causing the deliverability issue?

  • A. Customers had previously unsubscribed from All Subscribers.
  • B. Email addresses have been flagged by List Detective.
  • C. Email addresses no longer exist with the service provider.

Answer: C


NEW QUESTION # 22
Which key allows marketers to manage customers subscribed to multiple channels as one unique profile?

  • A. Contact Key
  • B. Primary Key
  • C. API Key

Answer: A

Explanation:
In Salesforce Marketing Cloud, the Contact Key serves as a unique identifier for each customer across multiple channels, allowing marketers to manage and recognize individual customers as a single unique profile regardless of how many channels they interact with. This is crucial for maintaining a unified view of the customer and ensuring that marketing efforts are coherent and consistent across different touchpoints.
The Contact Key enables a holistic approach to customer data management, supporting targeted and personalized marketing efforts across various channels, including email, mobile, social media, and more.


NEW QUESTION # 23
How should users in a business unit make items accessible to users in other business units in Marketing Cloud Engagement?

  • A. By storing items they want to share in a shared folder
  • B. By establishing a dedicated business unit for shared Items
  • C. By individually assigning access permissions to users

Answer: A

Explanation:
In Salesforce Marketing Cloud Engagement, items such as email templates, content blocks, and data extensions can be made accessible to users across different business units by storing them in a shared folder.
Shared folders are designed to facilitate collaboration and reuse of assets within an organization's Marketing Cloud instance, allowing users from any business unit to access and utilize shared items in their campaigns and workflows.
By organizing and storing reusable assets in shared folders, businesses can ensure consistency in branding and messaging across different teams and campaigns, while also improving efficiency by reducing the need to duplicate assets for each business unit.
References: Salesforce Marketing Cloud documentation on content management and organization provides guidelines on how to use shared folders to manage and share assets across business units, highlighting best practices for organizing and accessing shared content within the platform.


NEW QUESTION # 24
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